building SKILL AND PASSION

At Factory Freeride, our coaching philosophy is built around developing confident, skilled athletes who are ready to perform at the highest levels of freeride skiing. We believe in a personalized approach—meeting each athlete where they are and guiding them toward their goals with consistent feedback, technical refinement, and mental preparation.

We emphasize smart decision-making in the mountains, helping athletes learn to read terrain, assess risk, and trust their instincts. We foster independence and resilience, encouraging skiers to take ownership of their lines and progress with purpose. Whether it's a local comp or a Freeride World Tour Qualifier, we prepare athletes to show up focused, prepared, and composed.

Beyond skiing, we prioritize character, community, and long-term growth. Athletes at Factory Freeride train in a supportive team environment that values respect, accountability, and a shared passion for the sport. Our goal is not just to build podium contenders—but to shape well-rounded individuals who thrive in and out of competition.